BASF has launched an Instagram account to promote the successes of apprentices, interns and graduates working for BASF in the United Kingdom. “This venture onto Instagram will help to demonstrate what can be achieved while working at BASF, and it’s not just for those at the start of their career,” explains Dr Geoff Mackey, Corporate Affairs & Sustainability Director. “What will be of particular interest to those thinking about joining the company is the wide range of roles current and previous apprentices, interns and graduates have experienced. I hope these posts will inspire people to consider a career at BASF.”
The aim of the account is to reach new audiences on the digital platform with engaging content that showcases many of the roles and activities involving current and past apprentices, interns and graduates.